Adobe launches commerce-based microservices, ContentSquare automates itself & NRF report shows lack of tech awareness

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NRF report shows lack of tech awareness among shoppers   Jan 16, 2018 by Robin Kurzer Consumers claim little familiarity with voice search, augmented reality and other tech used by marketers.

From MarTech Today

Adobe launches commerce-based microservices across its clouds   Jan 16, 2018 by Barry Levine Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in physical stores.

ContentSquare adds AI to become a 'fully automated' provider of experience insights   Jan 16, 2018 by Barry Levine New Auto-Zone algorithm automatically categorizes and learns components in a site, removing the need to configure new elements via a dashboard.

Be the first to see the MarTech 2018 agenda!   Jan 16, 2018 by MarTech Today The MarTech agenda is live! We're so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community.

Voice search in retail: Evolving the customer experience   Jan 16, 2018 by Steve Tutelman Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer.

Freckle CEO: Every single online KPI goes away with better (offline) attribution   Jan 16, 2018 by Greg Sterling In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it's all going.

From Marketing Land

4 reports you can pull from Ahrefs that you didn't know existed   Jan 16, 2018 by Kevin Rowe Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?

Use your data to make 2018 the year of good business   Jan 16, 2018 by Malcolm Cox It's the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility.

From Around The Web

13 Smart Brands Using Technology to Power Their Content, Content Marketing Institute

Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Brick-and-Mortar Retailers to Deliver 1:1 Personalized Customer Experiences, Evergage

How to Evaluate Martech Vendors and Solutions, MarketingProfs

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

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