It's no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success.
This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content.
In the report, you'll find data-backed, actionable insights to help you:
- Identify which sales content drives the sales cycle forward
- Enable sellers to share the right content in their outreach
- Build a more efficient, higher velocity sales pipeline.
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