IAB Tech Lab’s new OpenDirect and OpenData, crawler access for Google Adsense & new enhancements to Salesforce Commerce Cloud

Featured story

Salesforce Commerce Cloud integrates with Instagram, adds other enhancements   Jan 15, 2018 by Barry Levine The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing Cloud.

From MarTech Today

Stop competing against yourself for your own customers   Jan 15, 2018 by Victor Wong Does your organization have multiple teams running separate campaigns to reach the same customer? You're not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first.

IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0   Jan 12, 2018 by Barry Levine OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified terms for campaign analytics

The MarTech Minute: Swrve partners with Segment, Symphony combines divisions and more   Jan 12, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

'Marketing doesn't drive revenue, sales does' (and other myths)   Jan 12, 2018 by Sonjoy Ganguly Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI.

From Marketing Land

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem   Jan 12, 2018 by Ginny Marvin AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.

Facebook moves to 'fix' the News Feed by de-emphasizing commercial content   Jan 12, 2018 by Greg Sterling The company said it's trying to prevent posts from "businesses, brands and media" from crowding out "the personal moments that lead us to connect more with each other."

From Around The Web

6 Email Template Design Tips You Should Always Follow, AWeber

Shopping app use jumped 54% in 2017, Mobile Marketer

Think Twice About Automating Your Marketing, CMS Wire

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