Marketing Day: A holiday e-commerce wrap up, YouTube’s new rules for advertisers & more

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The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season   Jan 17, 2018 by Amy Gesenhues Adobe reports 2017 holiday e-commerce revenue climbed to $108.2 billion, beating forecasts by nearly $1 billion.

From Marketing Land

Four ways to fix the social data disconnect Jan 17, 2018 by Nate Elliott When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem.

YouTube sets stricter rules on videos that can carry ads Jan 17, 2018 by Ginny Marvin Advertiser brand safety concerns are driving more changes at YouTube.

Search strategies — What worked and what didn't for the 2017 holiday season Jan 17, 2018 by Digital Marketing Depot [Reminder] Live Webinar: Thursday, January 18-- 1:00 PM ET (10:00 AM PT)

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Google announces its first turnkey integration with Salesforce   Jan 17, 2018 by Robin Kurzer Data from Salesforce Sales Cloud is now available in Google Analytics 360.

Google introduces Cloud AutoML for employing machine learning without experts   Jan 17, 2018 by Barry Levine The first offering in this new service, AutoML Vision, can be trained via a graphical interface with a few dozen images.

5 rules for writing effective onboarding emails   Jan 17, 2018 by Brent Sleeper Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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