Marketing Day: A year of data responsibility, MarTech 2018 & more

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Use your data to make 2018 the year of good business   Jan 16, 2018 by Malcolm Cox It's the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility.

From Marketing Land

Be the first to see the MarTech 2018 agenda!   Jan 16, 2018 by Marketing Land The MarTech agenda is live! We're so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here.

Automated, multichannel display advertising for small businesses finally coming to fruition   Jan 15, 2018 by Greg Sterling iPromote provides simplified, cross-channel campaign creation based on existing content and creative assets for 'micro-budgets.'

The top Walmart and Amazon product page experiences of 2017   Jan 15, 2018 by Andrew Waber Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Adobe launches commerce-based microservices across its clouds   Jan 16, 2018 by Barry Levine Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in physical stores.

Voice search in retail: Evolving the customer experience   Jan 16, 2018 by Steve Tutelman Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer.

Freckle CEO: Every single online KPI goes away with better (offline) attribution   Jan 16, 2018 by Greg Sterling In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it's all going.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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