SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence

Featured story

The Google Speed Update: Page speed will become a ranking factor in mobile search   Jan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

From Search Engine Land

Survey: Smart speaker ownership steals time from smartphones, TV, radio Jan 17, 2018 by Greg Sterling The study suggests there are about 40 million devices in US homes today.

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages Jan 17, 2018 by Barry Schwartz A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.

The technology behind AI in PPC Jan 17, 2018 by Frederick Vallaeys Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search.

Bizarre review schema implementation spotlights gaps between Google's guidelines & how rich results really work Jan 17, 2018 by Andrew Shotland Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, intentionally or unintentionally.

From Marketing Land

Four ways to fix the social data disconnect Jan 17, 2018 by Nate Elliott When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem.

YouTube sets stricter rules on videos that can carry ads Jan 17, 2018 by Ginny Marvin Advertiser brand safety concerns are driving more changes at YouTube.

The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season Jan 17, 2018 by Amy Gesenhues Adobe reports 2017 holiday e-commerce revenue climbed to $108.2 billion, beating forecasts by nearly $1 billion.

Search strategies — What worked and what didn't for the 2017 holiday season Jan 17, 2018 by Digital Marketing Depot [Reminder] Live Webinar: Thursday, January 18-- 1:00 PM ET (10:00 AM PT)

Search News From Around The Web

Google Algorithm Update January 15th - More Tweaks & Chatter, Search Engine Roundtable

8 Useful Google Tools for SEO Beginners, Hallam Internet

Bing Adds Appointment Booking to Local Panel in Search Results, The SEM Post

Google opens an office in China's Silicon Valley, Engadget

Google Updates GMB Websites to Include Posts as They Pass 1.25 Million Sites Created, Mike Blumenthal

How Organic and Paid Search Inform SEO Strategy, Clutch.co

Measuring AMP Performance, Accelerated Mobile Pages Project

SearchResearch Challenge (1/17/18): How do I find this song that's become an earworm?, SearchReSearch

Top 12 Important SEO Tips for your Magento 2 E-Commerce website, SEM Rush

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