SearchCap: SEO success, managing redesigns & more

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Website redesigns: How to retain and improve your SEO   Jan 19, 2018 by Marcus Miller Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.

From Search Engine Land

Google adds keyword functionality to the AdWords app   Jan 18, 2018 by Ginny Marvin Advertisers can make more on-the-go changes.

The unique selling proposition: A key element for SEO success   Jan 19, 2018 by Fili Wiese Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.

Wanted: Session ideas for SMX Advanced Jan 19, 2018 by Chris Sherman Do you have a great topic you'd like to see covered at SMX Advanced? We want to hear from you!

Search in Pics: A pig visits Google, big teddy bear & a broken Google sign   Jan 19, 2018 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land

Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018 Jan 19, 2018 by Rohit Gupta Developing a top-notch customer loyalty program is hard -- but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program

From transaction to companion: Engaging at each level of the consumer journey Jan 19, 2018 by Davor Sutija The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.

Nearly 80% of consumers would end brand relationship over unauthorized data usage Jan 19, 2018 by Greg Sterling SAP study reflects people are selective about what data they'll share and why

Snapchat updates app install ads with quicker deep links, deeper analytics   Jan 18, 2018 by Tim Peterson Snapchat will automatically create the deep links for brands' app install campaigns and give advertisers a fuller view of their ads' performance.

Search News From Around The Web

AMP'ing Up The AMP Framework, Accelerated Mobile Pages Project

Ask Yoast: Finding the best keyword strategy, Yoast

Context Is King! Everything You Need to Know About the New Era of SEO, cognitiveseo.com

Google Testing Light Blue Links To Match Mobile Link Color, Search Engine Roundtable

Searches up: Beach Boy gets the grade and other trends from this week, Google Blog

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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