April 16, 2018 by Amy Gesenhues Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from ad blockers.
It's finally here! MarTech® takes place next week — April 23-25 — in San Jose. If you're responsible for leveraging marketing technology to drive growth, profitability and extraordinary customer experiences, you don't want to miss this event! You'll have a terrific experience at MarTech.
The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response.
If you're thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you're working against the interests of brands.
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR.
Multi-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran.
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.
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