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2018年4月16日 星期一

SearchCap: Twitter in Google search, PPC ad scripts & more

 


 
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Here's how to use Twitter to dominate the Google search results

 

April 16, 2018 by Chris Silver Smith
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

 
From Search Engine Land


Customer Data Strategies & Identity Resolution: Best Practices

Apr 16, 2018 by Digital Marketing Depot

When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]



Are your ads pointing to the right domain? Here's a script to find out.

Apr 16, 2018 by Daniel Gilbert

KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain.

From Marketing Land
Google brings 'Funding Choices' ad messaging to more countries & adds subscription offer
Apr 16, 2018 by Amy Gesenhues

Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from ad-blockers.

Last chance! MarTech kicks off one week from today
Apr 16, 2018 by Marketing Land

It's finally here! MarTech® takes place next week — April 23-25 — in San Jose. If you're responsible for leveraging marketing technology to drive growth, profitability and extraordinary customer experiences, you don't want to miss this event! You'll have a terrific experience at MarTech.

Why publishers should be taking action on net neutrality
Apr 16, 2018 by Andy Evans

The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response.

An expert on loyalty programs has a warning for blockchain startups
Apr 16, 2018 by Barry Levine

If you're thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you're working against the interests of brands.

How GDPR may help drive blockchain usage for content
Apr 16, 2018 by Randy Apuzzo

Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR.

Solving for cross-device complexity with multi-touch attribution
Apr 13, 2018 by Chuck Moran

Multi-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran.

Where software innovation is needed today: Martech
Apr 13, 2018 by Rob Rasko

While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.


 
 

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