Lightstreams’ solution for too-public blockchains, human-computer interaction for ads & Grapeshot’s contextual targeting for video ads

Featured story

Lightstreams seeks to solve a blockchain vulnerability: It's too public   May 18, 2018 by Barry Levine The startup is out with a network that offers decentralized storage controlled by blockchain-based smart contracts that grant or block granular access.

From MarTech Today

Human-computer interaction and digital advertising   May 18, 2018 by Peter Minnium Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.

The MarTech Minute: Centro integrates with Tapad, Madison Logic partners with Market & more   May 18, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Becoming customer-centric: A tale of a NextGen MO organization   May 18, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.

Oracle-owned Grapeshot launches a contextual targeting solution for video ads   May 18, 2018 by Barry Levine Called Video Context, it employs automated transcriptions from video content's audio tracks to categorize the video for instream ad placement.

This week in GDPR   May 18, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

From Marketing Land

Pause underperforming ads with this updated AdWords script   May 18, 2018 by Daniel Gilbert If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best.

From Around The Web

Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?, Unbounce

How the Fall of Klout Marks the Rise of Advanced Social Media Analytics, CMS Wire

Use AI to Predict What Your Customers Will Do Next, MarketingProfs

Why retailers should create product landing pages for their shoppable social posts, Econsultancy

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