Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation report & Amazon news

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Facebook expands its list of marketing partners, while limiting what view tags can do   May 15, 2018 by Amy Gesenhues After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions.

From Marketing Land

State of Digital Marketing Analytics in the Top 1000 Internet Retailers   May 15, 2018 by Digital Marketing Depot This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.

First Forrester forecast for marketing automation finds it is still 'early innings' for adoption   May 15, 2018 by Barry Levine The annual marketing spend for these platforms will more than double by 2023, the report predicts.

Amazon poised to launch new retargeting ad product — [report]   May 14, 2018 by Greg Sterling Amazon's advertising business grew 60 percent in 2017 to $1.7 billion

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Unlocking higher marketing ROI with unified measurement: A step-by-step approach   May 15, 2018 by Rex Briggs Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.

Outbrain adds IAS integration to proactively shield for brand safety   May 15, 2018 by Barry Levine Compared to previous keyword-based reports that allowed the content to be shown anyway, the new partnership prevents marketers' content from displaying on objectionable pages.

The story of data: Where are we now?   May 15, 2018 by Robin Kurzer Hyperlocal, across all channels, everywhere you are: We're currently knee-deep in the era of personalization.

Influ2 launches what it calls the first person-based marketing B2B ad platform   May 15, 2018 by Robin Kurzer The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers.

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