Marketing Day: Facebook’s transparency report, Apple News publishers can now use DoubleClick & more

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Facebook's dynamic ads for auto dealerships get new lead-gen features   May 16, 2018 by Amy Gesenhues The leads generated from a dynamic ad campaign now can be fed directly into the dealership's CRM system.

From Marketing Land

Facebook's first transparency report shows majority of offending content removed before being reported   May 16, 2018 by Amy Gesenhues Facebook shares information about content that didn't pass its Community Standards rules and how many times it took action.

Our MarTech recap will make you want to come to Boston   May 16, 2018 by Marketing Land It's been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It's time to get pumped for our next MarTech show! We're returning to Boston October 1-3.

6 dimensions of online reputation that should guide your social media marketing   May 16, 2018 by Mark Traphagen We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy.

All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads   May 16, 2018 by Ginny Marvin Publishers keep 100 percent of ads they sell directly in their Apple News content.

Unlocking higher marketing ROI with unified measurement: A step-by-step approach   May 16, 2018 by Rex Briggs Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.

Australian privacy regulators examining Google's Android location-data collection   May 15, 2018 by Greg Sterling An Oracle report accuses the company of improperly tracking user location without consent.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

PulsePoint launches Genome to centralize data for healthcare advertising   May 16, 2018 by Barry Levine The ad exchange says this is the first of its kind and that it answers "the call for unification of data for marketers."

Why your media decisions matter for campaign location attribution   May 16, 2018 by Gladys Kong Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.

LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready   May 16, 2018 by Amy Gesenhues Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.

Facebook expands its list of marketing partners, while limiting what view tags can do   May 16, 2018 by Amy Gesenhues After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions.

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