Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network

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YouTube's new streaming music service to start rolling out this week   May 21, 2018 by Amy Gesenhues YouTube Music will include skippable and non-skippable in-stream ads.

From Marketing Land

60 Minutes segment: Google is a monopoly without question   May 21, 2018 by Greg Sterling The segment promotes an image of the company as thuggish and market-manipulating.

Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network   May 21, 2018 by Digital Marketing Depot The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it's a decision with direct impact on short- and long-term business growth.

2018: The year of influencer marketing for B2B brands   May 21, 2018 by Michael Brito Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets.

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data   May 21, 2018 by Ginny Marvin How it works and what makes MSAN different from other ad networks.

Report: Cost to drive store visits varies widely by category, mobile most efficient channel   May 18, 2018 by Greg Sterling It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Human-computer interaction and digital advertising   May 18, 2018 by Peter Minnium Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.

The MarTech Minute: Centro integrates with Tapad, Madison Logic partners with Marketo & more   May 18, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Becoming customer-centric: A tale of a NextGen MO organization   May 18, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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