May 15, 2018 by Barry Levine Quantcast is offering sites the 'first widely available' consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps.
Compared to previous keyword-based reports that allowed the content to be shown anyway, the new partnership prevents marketers' content from displaying on objectionable pages.
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.
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