SearchCap: Bing cyrpto ads, AdWords scripts & vertical search

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Bing is latest to ban cryptocurrency ads   May 15, 2018 by Ginny Marvin The updated financial product and services policy will take effect in June.

From Search Engine Land

Pause underperforming ads with this updated AdWords script   May 15, 2018 by Daniel Gilbert If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best.

Search is more than Google: Mastering vertical search optimization   May 15, 2018 by Jim Yu Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.

Work hard and play hard at SMX Advanced   May 15, 2018 by Search Engine Land By now, you've read about the exceptional agenda and the incredible lineup of speakers coming to SMX® Advanced. But there's another aspect of attending SMX that is just as, if not more, important: Networking.

From Marketing Land

Australian privacy regulators examining Google's Android location-data collection May 15, 2018 by Greg Sterling An Oracle report accuses the company of improperly tracking user location without consent.

Facebook expands its list of marketing partners, while limiting what view tags can do May 15, 2018 by Amy Gesenhues After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions.

State of Digital Marketing Analytics in the Top 1000 Internet Retailers May 15, 2018 by Digital Marketing Depot Learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers.

First Forrester forecast for marketing automation finds it is still 'early innings' for adoption May 15, 2018 by Barry Levine The annual marketing spend for these platforms will more than double by 2023, the report predicts.

Search News From Around The Web

How to Earn Google Featured Snippets for Mobile: Large-scale Study, SEMrush community

Keyword Clustering: The Most Effective Content Strategy for SEO, BrightEdge SEO Blog

Analyzing the AdWords Distance Report, PPC Hero

Are Private Blog Networks Always Bad For SEO?, Search Engine People

Google Defends Reducing Length Of Search Snippets, Search Engine Roundtable

Multiple Domains vs Single Domain Strategy to Build a Stronger Domain, State of Digital

Seasonal or Evergreen Content | Does Topical Content Bring More Traffic Than Evergreen Content?, Cognitive SEO

The Realist's Guide to Link Building, The Upper Ranks

Three, two, one: New ways to control Google Pixel Buds, Google Blog

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