SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more

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How to survive Google's new local search world   May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.

From Search Engine Land

Abraham Ortelius Google doodle honors cartographer behind first modern day atlas   May 20, 2018 by Amy Gesenhues Published on this date in 1570, Ortelius's 'Theatrum Orbis Terrarum' included a collection of maps from scientists, geographers and cartographers.

From Marketing Land

60 Minutes segment: Google is a monopoly without question   May 21, 2018 by Greg Sterling The segment promotes an image of the company as thuggish and market-manipulating.

Report: Cost to drive store visits varies widely by category, mobile most efficient channel   May 18, 2018 by Greg Sterling It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2.

Search News From Around The Web

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GDPR: What it Means for Google Analytics & Online Marketing, Moz

How Do SEOs Measure Changes To Backlink Profile?, Search Engine Roundtable

How to Customize Search Page Results in WordPress, WPExplorer

How to Drive Calls that Actually Convert, PPC Hero

Keyword Relevance: Why It Matters to Google, Stone Temple

The Big Disconnect: What happened to Google Fiber in Atlanta?, Atlanta Magazine

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