If you missed the changes Google made late last year on labeling country services, you're not alone. Contributor Patrick Stox goes through the update and explains why you're seeing a better experience for local users.
"Digital transformation" has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and virtualize more and more aspects of the human experience, it's hard to find an article or research piece on organizational strategy without running into it.
Marketing priorities have changed. Today's B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line.
Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and motivate readers through the sales funnel.
Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!
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