Braze launches an app ecosystem, Semcasting’s ‘first self-serve deterministic attribution platform’ & more

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Braze launches an app ecosystem with more than 45 integrations   Oct 15, 2018 by Barry Levine Called Braze Alloys, it's one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel and functional reach.

From MarTech Today

Semcasting unveils a 'self-serve deterministic attribution platform'   Oct 15, 2018 by Barry Levine Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional service.

The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform   Oct 15, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data?

From Marketing Land

Facebook opens Audience Network SDK beta program for developers, publishers   Oct 15, 2018 by Amy Gesenhues Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.

From Around The Web

How computer vision technology impacts the world of marketing, www.techgenyz.com

How The GDPR Helps Consent Management Platforms - eMarketer Trends, Forecasts & Statistics, www.emarketer.com

The end of ad fraud and the promise of the blockchain - Marketing Tech News, www.marketingtechnews.net

The Real-World Applications of Artificial Intelligence in Marketing, www.entrepreneur.com

What Every CMO Needs to Know About the Marketing Technology Stack, www.cmswire.com

Why a CDP is a Must-Have for a Unified Customer Experience, www.cmswire.com

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