Customers want more data control, Fizziology matches brands with athletes & how Autodesk gave its chatbot the smarts

Featured story

Consumers say they want much more control over their personal data   Oct 18, 2018 by Greg Sterling 91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data.

From MarTech Today

Fizziology employs Watson linguistic analysis to match endorsing athletes' personalities with brands'   Oct 18, 2018 by Barry Levine The matchmaking is based on social posts by brand advocates and by the athletes themselves.

5 essential steps to connect with Generation Z   Oct 18, 2018 by Digital Marketing Depot While the path to success for today's retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don't have to settle in for a slump.

Coalition Against Ad Fraud releases 'first standardized document' to pin down mobile fraud   Oct 18, 2018 by Barry Levine CAAF is focused on performance ad fraud on mobile devices.

How Autodesk gave its chatbot the smarts needed to increase engagement, conversions   Oct 18, 2018 by Robin Kurzer In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.

From Marketing Land

Facebook introduces retention optimization option for app advertisers   Oct 18, 2018 by Amy Gesenhues Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns.

From Around The Web

New Data Indicates People Don't Use Chatbots Like We Think, CMS Wire

YouTube makes it simple for fans to experience live performances with Eventbrite, Official YouTube Blog

The New Rules of Marketing Technology & Operations, Chief Martec

Martech Can't Mow the Lawn (Even With AI), MarTech Advisor

GitHub wants AI to help developers code, VentureBeat

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