Marketing Day: Facebook TV, YouTube ad metrics, native ad tests

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Facebook: Coming to a TV near you?   Oct 16, 2018 by Amy Gesenhues The company is rumored to be working on a device under the name Project Ripley to launch next spring.

From Marketing Land

The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform   Oct 16, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data?

Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube   Oct 16, 2018 by Greg Sterling Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.

Sales and marketing: Decision makers say you're sending mixed messages   Oct 16, 2018 by Robin Kurzer A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers.

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30   Oct 16, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video in the customer journey.

Last call! Secure your seat at SMX East now   Oct 15, 2018 by Marketing Land Actionable SEO and SEM tactics that deliver amazing results: That's what you'll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Autopilot debuts real-time collaborative customer journey map   Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.

Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform   Oct 16, 2018 by Robin Kurzer The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.

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