SearchCap: Schema strategies, Google Shopping Insights, Google Cache

Featured story

Opinion: Google can't resist China's 800 million internet users   Oct 16, 2018 by Greg Sterling Despite moral and ethical concerns, Google CEO Sundar Pichai defends company's potential re-entry into China.

From Search Engine Land

Google Ads Report Editor gets two new landing page reports   Oct 16, 2018 by Ginny Marvin New columns are available with an update to what was the final URL report.

Developing a schema strategy for local business: An interview with Schema App's Martha van Berkel   Oct 16, 2018 by Jamie Pitman Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started.

Google updates Shopping Insights for product search data and trends   Oct 16, 2018 by Barry Schwartz Marketers and retailers can get more comparative brand data with the latest update.

Why Google Cache lies to you and what to do about it (if anything)   Oct 15, 2018 by Maria Cieslak You shouldn't panic if you see weirdness in the Google Cache. Still, it's worth investigating in case an odd display is a sign of a bigger problem.

From Marketing Land

The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform   Oct 16, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data?

Facebook: Coming to a TV near you?   Oct 16, 2018 by Amy Gesenhues The company is rumored to be working on a device under the name Project Ripley to launch next spring.

Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube   Oct 16, 2018 by Greg Sterling Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.

Sales and marketing: Decision makers say you're sending mixed messages   Oct 16, 2018 by Robin Kurzer A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers.

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30   Oct 16, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video in the customer journey.

Last call! Secure your seat at SMX East now   Oct 15, 2018 by Marketing Land Actionable SEO and SEM tactics that deliver amazing results: That's what you'll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates.

Search News From Around The Web

'site:' Search Operator now showing old domains?, Brodie's Blog

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More, SparkToro

5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub, Moz

Are Amazon responsible for Sears bankruptcy?, Adthena

Complying with the EC's Android decision, Google Blog

Google CEO Sundar Pichai speaks publicly for the first time about its censored China search engine, TechCrunch

Google My Business Insights Queries Report Gets One Quarter Date Range, Search Engine Roundtable

The September 27, 2018 Google Algorithm Update And October 4 Tremor - Google Experiments, Relevance, Trust Signals, Reversals, and "Staying in your lane", GSQI

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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