When your ad testing strategy is just plain wrong

When your ad testing strategy is just plain wrong   Oct 11, 2018 by Chris Sherman Rigorously testing your ads is a good thing... unless you're testing the wrong things and tweaking your campaigns based on flawed conclusions.

Do you still need a PPC tool with the new Google Ads? Oct 15, 2018 by Sponsored Content: Optmyzr Four ways a great PPC tool can turn you into a PPC rockstar

Native ad test in Google Discover feeds gets a new look Oct 12, 2018 by Ginny Marvin The ads reflect the new design of Google Discover, previously known as Google Feed.

Loose match types, bid-caching, and getting what you pay for in digital marketing Oct 12, 2018 by Andy Taylor When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes.

Some large search budgets are moving to Amazon, say agency executives Oct 10, 2018 by Ginny Marvin A small survey of agencies found some advertisers are making large moves to Amazon advertising.

Google to record some calls from ads for quality assurance Oct 9, 2018 by Ginny Marvin The program is aimed at bringing spam and fraud detection to call ads.

Manage your match types with this structure checker Google Ads script Oct 9, 2018 by Daniel Gilbert If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

Bing Ads Editor now supports in-market audiences Oct 8, 2018 by Ginny Marvin Manage in-market audience associations in bulk.

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