YouTube ends third-party ad serving in EU, how GDPR may drive blockchain for content & a warning for blockchain-based loyalty exchanges

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YouTube to stop supporting third-party ad serving in EU in May, citing GDPR   April 13, 2018 by Robin Kurzer YouTube will also limit support for third-party pixel tracking, according to a memo.

From MarTech Today

The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality   Apr 13, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

How GDPR may help drive blockchain usage for content   Apr 13, 2018 by Randy Apuzzo Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR.

An expert on loyalty programs has a warning for blockchain startups   Apr 13, 2018 by Barry Levine If you're thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you're working against the interests of brands.

This week in GDPR   Apr 13, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

From Marketing Land

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR   Apr 12, 2018 by Robin Kurzer YouTube will also limit support for third-party pixel tracking, according to a memo.

Did your ad work? The ABC's of People-Based Testing   Apr 13, 2018 by Digital Marketing Depot You're prepping for an important ad campaign, and you've got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs.

Gmail's upcoming redesign to include more app integration, smart replies & offline support   Apr 13, 2018 by Amy Gesenhues Google sent Gmail users an announcement earlier this week outlining a new 'Gmail Experience' to launch via the company's Early Adopter Program.

From Around The Web

'Like buying a helmet for walking': Blockchain fever has spawned a cottage ad tech industry, Digiday

10 days until MarTech, 10 things I'm looking forward to, Chief Marketing Technologist

AR and 3D can help media publishers in their battle against Facebook and Snap, VentureBeat

Geo-target Your Website Content Today (see how to experiment quickly), Unbounce

How to Select Solutions for Your Marketing Tech Stack, MarketingProfs

Predictive Analytics: How Marketers Can Improve Future Activities, Social Media Examiner

Privacy Shield now facing questions via legal challenge to Facebook data flows, TechCrunch

Reinventing Storytelling for the Mobile World, Facebook Business

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