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2018年4月16日 星期一

Marketing Day: Google’s ‘Funding Choices’ ad messaging, net neutrality & loyalty programs

 


 
Featured story
 

Google brings 'Funding Choices' ad messaging to more countries & adds subscription offer

 

April 16, 2018 by Amy Gesenhues
Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from ad blockers.

 
From Marketing Land
Last chance! MarTech kicks off one week from today
Apr 16, 2018 by Marketing Land

It's finally here! MarTech® takes place next week — April 23-25 — in San Jose. If you're responsible for leveraging marketing technology to drive growth, profitability and extraordinary customer experiences, you don't want to miss this event! You'll have a terrific experience at MarTech.

Why publishers should be taking action on net neutrality
Apr 16, 2018 by Andy Evans

The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response.

An expert on loyalty programs has a warning for blockchain startups
Apr 16, 2018 by Barry Levine

If you're thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you're working against the interests of brands.

How GDPR may help drive blockchain usage for content
Apr 16, 2018 by Randy Apuzzo

Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR.

Solving for cross-device complexity with multi-touch attribution
Apr 13, 2018 by Chuck Moran

Multi-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran.

Where software innovation is needed today: Martech
Apr 13, 2018 by Rob Rasko

While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.



Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
Content nurturing for ABM: Moving from theory to practice
Apr 16, 2018 by Sonjoy Ganguly

It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action.

Fake videos could threaten what is left of reality
Apr 16, 2018 by Barry Levine

New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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Overnight Cybersecurity: US, UK blame Russia for global cyberattacks on internet devices | Top cyber official leaving White House | Zuckerberg to meet EU digital chief

 
 
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The Hill Cybersecurity
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Welcome to OVERNIGHT CYBERSECURITY, your daily rundown of the biggest news in the world of hacking and data privacy. We're here to connect the dots as leaders in government, policy and industry try to counter the rise in cyber threats. What lies ahead for Congress, the administration and the latest company under siege? Whether you're a consumer, a techie or a D.C. lifer, we're here to give you ...

 

THE BIG STORIES:

--U.S., BRITISH OFFICIALS BLAME RUSSIA FOR GLOBAL CYBERATTACKS ON INTERNET DEVICES: Senior U.S. and British officials on Monday blamed the Russian government for coordinated cyberattacks against internet infrastructure worldwide in what they said was an effort to conduct espionage and intellectual property theft.  Officials said that Russian hackers have been conducting a months-long cyber campaign against network devices used by government organizations, private industry, critical infrastructure operators and internet service providers. The hackers have tried to breach routers, switches and firewalls in an effort to hack organizations across the globe, officials said. White House cybersecurity coordinator Rob Joyce said that the hackers were likely conducting the attacks for spying purposes or intellectual property theft, but said the access could also be used to facilitate future offensive activity. "When we see malicious cyber activity, whether it be from the Kremlin or other nation-state actors, we are going to push back," Joyce told reporters Monday.

 

--OFFICIALS AT THE DEPARTMENT OF HOMELAND SECURITY, FBI and Britain's National Cyber Security Centre conducted a joint investigation into the activity. Officials said that the attacks spanned several months, though noted that they do not have a full picture of the scope of the activity. U.S. and British officials released an unprecedented joint technical alert on the malicious Russian activity Monday. It is unclear to what extent the attacks were successful, though officials noted they have confirmed some successful breaches. "These devices actually make ideal targets," said Jeanette Manfra, the top Homeland Security cybersecurity official. "When a malicious actor has access to this, they can monitor, modify, or deny traffic to an organization or from an organization externally." According to the technical alert, the hackers looked for security weaknesses in network devices that they could exploit in order to gain access. The methods allowed the hackers to intermittently and persistently access "U.S. critical infrastructure that supports the health and safety of the U.S. population," the alert says.

 

The big picture...

 

--MONDAY'S MOVE is part of a broader push by the Trump administration to call out Russia and other nation states for sponsoring malicious cyber activity.

  • Earlier this year, the administration publicly blamed Moscow for the global notPetya malware attack, labeling it the most costly and destructive in history.
  • The administration has also sanctioned Russia for alleged cyber activity, including interference in the 2016 presidential election, after coming under pressure from lawmakers who accused President Trump of going soft on Moscow.
  • Homeland Security officials also revealed in March that Russian hackers staged a multiyear cyber campaign to infiltrate the U.S. energy grid and other critical infrastructure.

 

-WHAT'S NEXT?: Joyce sad Monday that the Trump administration is prepared to use all elements of national power, including "offensive" capabilities, to push back on Russian attacks.

To read more from our piece, click here.

 

And for more on Rob Joyce, the White House's top cyber official, keep reading...

 

-WHITE HOUSE WALKS BACK SANCTIONS PLEDGE: The Trump administration appears to be walking back U.S. Ambassador to the United Nations Nikki Haley's announcement that the U.S. Treasury plans to issue additional sanctions on Russia following the suspected chemical weapons attack in Syria last week. On Sunday morning, Haley stated that sanctions against Moscow will "be coming down" on Monday. But roughly 24 hours later, the administration signaled they have not decided on a definite course of action. "We are considering additional sanctions on Russia and a decision will be made in the near future," said White House press secretary Sarah Huckabee Sanders. Haley said in an appearance Sunday on CBS News's "Face the Nation" that the sanctions are intended to punish Russia for its support for the Assad government after last week's apparent chemical attack. To read more of our piece, click here. 

 

 
 
 
 

A LEGISLATIVE UPDATE: 

SENATORS, STATE OFFICIALS MEET ON ELECTION SECURITY: Two senators sponsoring legislation to secure digital election systems from cyberattack are meeting Monday will state officials on the details of their proposal.

Sens. James Lankford (R-Okla.) and Amy Klobuchar (D-Minn.) are scheduled to meet with secretaries of state to discuss the Secure Elections Act, a spokesman for Lankford confirmed.

The bipartisan bill, originally introduced last December, is designed to help and incentivize state officials to make cybersecurity upgrades to their election infrastructure following Russian interference in the 2016 presidential election. The senators rolled out a revised version of the proposal in March, after some state officials, who are responsible for administering federal elections, expressed concerns with the effort.

At least four secretaries of state are attending Monday evening's meeting with Lankford and Klobuchar, according to a spokeswoman for the National Association of Secretaries of State (NASS). These officials include NASS president and Indiana Secretary of State Connie Lawson (R), Louisiana Secretary of State Tom Schedler (R), Minnesota Secretary of State Steve Simon (D), and Missouri Secretary of State Jay Ashcroft (R). Politico first reported the meeting.

"During the meeting a variety of bill specifics will be discussed including information sharing protocols, formalizing communication channels and potential funding mechanisms in the future," the NASS spokeswoman said.

The bill would set up a grant program for states to make election cybersecurity upgrades, including replacing paperless voting machines with those that produce a paper backup. It also aims to strengthen information sharing between federal and state officials on cyber threats to elections. Several states have complained that the Department of Homeland Security (DHS) was slow to share information on the 2016 threat before the election.

The latest version of the bill, which contains minor modifications that appear designed to address states' concerns, has picked up support from Senate Intelligence Committee Chairman Richard Burr (R-N.C.) and ranking member Mark Warner (D-Va.).

NASS has not taken an official position on the bill.

To read more from our piece, click here.

 

A DEPARTURE IN FOCUS: 

SPEAKING OF ROB JOYCE... A top White House cybersecurity official is leaving the National Security Council and returning to the National Security Agency, the latest in a string of departures from the White House national security team.

President Trump's cybersecurity coordinator Rob Joyce was detailed from the NSA and is returning to the agency rather than continuing in his post at the White House, according to a source familiar with the situation. White House press secretary Sarah Sanders later confirmed the development, adding that Joyce has agreed to remain on "as needed to provide continuity and facilitate the transition with his replacement."

"Rob Joyce, a career federal employee detailed to the National Security Council, has conveyed his intent to return to his home agency, the National Security Agency," Sanders said in a statement. "We are all grateful for Rob's continued service to the nation."

Reuters was first to report Monday that Joyce would leave the White House.

Why now? New national security adviser John Bolton is seeking to reshape his team. Joyce's boss, Tom Bossert, resigned last week as White House homeland security adviser amid the reshuffle. Joyce was tapped to fill Bossert's position in an acting capacity. 

It was Bossert who, 13 months ago, announced that Joyce would join the NSC as cybersecurity coordinator. Joyce previously led an elite NSA hacking group called the Tailored Access Operations (TAO) unit.

Takeaway: Joyce's departure will leave a void in one of the top cybersecurity roles in the administration.

To read more from our piece, click here.

 

A LIGHTER (TWITTER) CLICK:

They aren't Fancy Bears. They're falling bears. (Tweet)

 

WHO'S (STILL) IN THE SPOTLIGHT: 

MARK ZUCKERBERG: The European Union's digital chief is set to meet with Facebook CEO Mark Zuckerberg on Tuesday amid the fallout of the Cambridge Analytica scandal.

Andrus Ansip, European Commission vice president in charge of digital issues, will also meet with Google CEO Sundar Pichai and top officials from Netflix and Twitter in San Francisco according to Ansip's public calendar.

The conversations come as Facebook, and Silicon Valley as a whole, deal with backlash over data collection and privacy practices across the industry.

Last week, Zuckerberg testified before lawmakers on Capitol Hill to address questions about how a British research firm used by the Trump campaign, Cambridge Analytica, improperly harvested data from as many as 87 million of the platform's users.

Key takeaway: The scrutiny on Facebook is a trans-Atlantic affair.

Zuckerberg has also been asked to speak before British politicians but has not yet committed to making a trip to the U.K. to give public testimony on the matter.

Facebook Chief Operating Officer Sheryl Sandberg has previously met with European Commission officials.

To read more from our piece, click here. And in case you missed it, here are our five takeaways from Zuckerberg's blockbuster Capitol Hill testimony last week.  

 

IN CASE YOU MISSED IT:

Commerce bars U.S. companies from selling to ZTE. (The Hill)

Comey: 'Possible' Trump compromised by Russia. (The Hill)

White House lashes out at Comey after explosive interview. (The Hill)

GOP rep: Comey memos may bolster Trump defense against collusion charges. (The Hill)

Incoming Pence adviser withdraws nomination following reports Trump opposed candidacy. (The Hill)

Russia starts blocking Telegram. (Bloomberg)

U.S. government-funded website 'Polygraph' fights disinformation. (NBC News)

Germany says Russia likely behind cyberattack on Foreign Ministry. (Reuters)

The FBI sought a search warrant for former CIA chief's email account. (The Daily Beast)

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The Hill's 12:30 Report: Trump lashes out after Comey interview | Accuses Comey, McCabe of 'many crimes' | What we learned from Comey's '20/20' sitdown | Trump lawyer Cohen expected in court today | Syria strikes revive war debate | GOP looks for path forward after Ryan | Senate panel to take up bill protecting Mueller | Bad weekend for DC sports | Flood phone alert wakes up Washington

The Hill 12:30 Report
 
Trump lashes out after Comey interview | Accuses Comey, McCabe of 'many crimes' | What we learned from Comey's '20/20' sitdown | Trump lawyer Cohen expected in court today | Syria strikes revive war debate | GOP looks for path forward after Ryan | Senate panel to take up bill protecting Mueller | Bad weekend for DC sports | Flood phone alert wakes up Washington
 
THIS A.M.

Future story prediction: Trump demands royalties on Comey book:

 

President Trump accused former FBI Director James Comey and former Deputy Director Andrew McCabe of committing "many crimes." It was only the last salvo: Trump tweeted about Comey over the weekend, including calling him "Slippery James Comey" and blasting the forthcoming book. http://bit.ly/2EQh049

 
 
 

It's a dreary Monday in April -- this is not the spring we signed up for! I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and puppy videos to cmartel@thehill.com@CateMartel and on Facebook.

 

To view The 12:30 Report online --> http://bit.ly/2JLmT6x

 
TALK OF THE MORNING

Comey: 'Just make sure you spell my name right' ;)

Fired FBI Director James Comey has begun his media blitz, gearing up for his memoir's release tomorrow. The kickoff: Comey pulled no punches in the highly anticipated ABC News "20/20" interview that aired last night, calling President Trump "morally unfit" to lead the nation. http://bit.ly/2H44ZOG

 
FIVE TAKEAWAYS FROM THE INTERVIEW:
  1. It's on -- Comey hit Trump full-force -- Comey threw big punches from start to finish.
  2. Did he go too far? -- Given how Comey holds himself out as a paragon of ethical leadership -- his book is titled "A Higher Loyalty: Truth, Lies, and Leadership" -- it seemed incongruous to hear him mock Trump's hairstyle and facial coloring.
  3. Fresh ammunition for both sides-- Those who like Comey and those who loathe him will both find enough in the ABC interview to reinforce their positions.
  4. No big regrets -- Comey was forthright about how he felt in the closing stretch of the 2016 election campaign.
  5. A shadow campaign is underway -- The White House clearly sees the threat Comey poses.

More from The Hill's Niall Stanage: http://bit.ly/2JQTjfS

 
$$ LINES:

Talking to Obama: Comey told former President Obama he dreaded prospect of working under Trump. http://bit.ly/2HIg0lX

 

On Russia: "I think it's possible," Comey said when asked if the Russians "have something" on Trump. http://bit.ly/2HqID9a

 

On obstruction of justice: Comey said there's "certainly some evidence" that Trump obstructed justice. "It would depend and -- and I'm just a witness in this case, not the investigator or prosecutor, it would depend upon other things that reflected on his intent," Comey said. http://bit.ly/2EQ7Oww

 

On reopening the Clinton probe right before the election: "I felt like I was totally alone, that everybody hated me," Comey said. "And that there wasn't a way out because it really was the right thing to do." Watch: http://bit.ly/2EPmpbS

 

On Trump's morals: "I think he's morally unfit to be president. A person who sees moral equivalence in Charlottesville, who talks about and treats women like they're pieces of meat, who lies constantly." http://bit.ly/2H4c6T8

 

Here are a few highlights on his upcoming media tour:
 

Keep in mind: "Comey's DC book party is the same night [as] the first Trump administration State Dinner." (h/t CNN's Kate Bennetthttp://bit.ly/2viyXJn

 
HAPPENING AT 2 P.M.

If Bravo doesn't show up to this hearing with cameras, I will:

President Trump's personal attorney Michael Cohen will appear in court today to dispute a raid of his office and hotel room. Livestream of the courthouse in New York: http://bit.ly/2JQLve6

 

NEW -- In a court filing this morning: President Trump's lawyers said that the raids last week to gather evidence about Cohen's business dealings were "completely unprecedented." http://bit.ly/2qE3POH

 

What to expect during the hearing: "Cohen will continue his attempt to have a restraining order placed against the U.S. for materials taken from his office and residences following a court-authorized search a week ago." https://nbcnews.to/2IYsNQo

 

Expected at the hearing -- wow: "[Michael Cohen], his attorneys, Trump's attorneys, federal prosecutors, and Stormy Daniels with her attorney are all expected to be in court Monday." https://nbcnews.to/2IYsNQo

 

What to know about the case: Here's a breakdown of why this case matters. https://wapo.st/2qDtLdc

 
LIKE WHAT YOU SEE HERE?

The Hill's Jonathan Easley and Alexis Simendinger just launched The Hill's Morning Report for your a.m. commute. The inaugural newsletter: http://bit.ly/2J0yGN3

 
THIS WEEK IN CONGRESS

Bring us your leader:

Via The Hill's Jordain Carney and Juliegrace Burfke, House Republicans are grappling with the future of their caucus amid intense jockeying in the wake of Speaker Paul Ryan's (R-Wis.) decision to retire at the end of the term. The likely replacement: House Majority Whip Kevin McCarthy (R-Calif.), but the House Freedom Caucus could complicate things. http://bit.ly/2EQmbRC

 
WHAT ELSE IS HAPPENING IN CONGRESS THIS WEEK:

Special counsel Robert Mueller: The Senate Judiciary Committee has added legislation limiting Trump's ability to fire special counsel Robert Mueller to its agenda for a Thursday business meeting.

 

Taxes: The House Rules Committee is expected to take up three bills aimed at modernizing and revamping the IRS.

 

Tribal sovereignty: The Senate will take up legislation making it harder for labor unions to organize workers at casinos owned and operated by Native American tribes and located on tribal land.

 

Details for each: http://bit.ly/2EQmbRC

 

Op-eds: Here's an argument for the Syrian bombing campaign http://bit.ly/2qBQkjs and an argument on why they were "a wasted opportunity." http://bit.ly/2HByy77

 
IN OTHER NEWS

Another day, another painful Washington sports loss:

^Now that's an evergreen headline if I've ever seen one.

Last night, the Washington Capitals once again blew a two-goal lead against the Columbus Blue Jackets, losing in overtime again. The situation: The Caps lost its first two home games and now head to Columbus for Games 3 and 4 in the first round of the playoffs. Whoever wins four games first advances. https://wapo.st/2JPSMuH

 

The next game: Tomorrow at 7:30 p.m. EDT.

 
AND THE WIZARDS...:

Over the weekend, the Washington Wizards lost, 114-106, to the Toronto Raptors in Game 1 of the NBA playoffs. https://wapo.st/2J0acUe

 

The next game: Tomorrow at 7 p.m. EDT.

 
A SERIES TO READ THIS WEEK

The opioids crisis gets pretty personal:

The Hill has talked to House and Senate lawmakers with a personal connection to the opioid crisis for a five-part series.

 
FIRST INSTALLMENT:

Via The Hill's Rachel Roubein, here's how the opioid crisis has taken a personal toll on Washington, D.C. The graphics are fascinating: http://bit.ly/2H5mvhm

 
NOTABLE TWEETS:

Angering the DMV this morning:
 

Same.
 
ON TAP:

The House is in. The Senate will meet later this afternoon. President Trump is in Florida and Vice President Pence is in Colorado for the day.

 

This morning: President Trump left the White House for Miami.

 

This morning: Vice President Pence leaves Washington, D.C., for Colorado Springs, Colo.

 

Today: The Boston Marathon.

 

12:40 p.m. EDT: President Trump hosts a roundtable on tax cuts with small business leaders in Hialeah, Fla. He then travels to his Mar-a-Lago resort in Florida.

 

1:05 p.m. EDT: Vice President Pence participates in a roundtable with the Space Foundation Board of Directors in Colorado.

 

1:15 -- 6:30 p.m. EDT: The U.S. Chamber of Commerce is hosting a Transatlantic Business Works Summit in Washington, D.C. Schedule and speakers: https://uscham.com/2qGNkCz

 

1:55 p.m. EDT: Vice President Pence speaks at the 34th annual Space Symposium in Colorado.

 

3 p.m. EDT: The House meets.

 

5:30 p.m. EDT: Votes in the Senate. Their schedule today: http://bit.ly/2vjoj4N

 

6:20 p.m. EDT: Vice President Pence gets back to Washington, D.C.

 

6:30 p.m. EDT: Votes in the House.

 

Tuesday: Tax Day. 

 

Tuesday: Japanese Prime Minister Shinzo Abe heads to President Trump's Mar-a-Lago resort in Florida for meetings. https://cnn.it/2HtcZIe

 

8:30 a.m. EDT Wednesday: Sen. Bob Corker (R-Tenn.), chairman of the Senate Foreign Relations Committee, will speak at a Christian Science Monitor event. http://bit.ly/2EPxppH

 

100 days away -- July 25: "JAY-Z and Beyoncé begin the North American leg of their 'On The Run II' tour." (h/t AP Planner) http://bit.ly/2IVqI7R

 
WHAT TO WATCH:

Tuesday night: Former FBI Director James Comey will appear on "The Late Show with Stephen Colbert." This is his first appearance on a late-night comedy program. http://bit.ly/2oWPD2v

 

10 a.m. EDT Friday: Air Force Secretary Heather Wilson speaks at an American Enterprise Institute event. Details and livestream: http://bit.ly/2qAinQc

 
NOW FOR THE FUN STUFF...:

Today is National Eggs Benedict Day.

 

Trending -- This little girl is all of us:

At the Washington Capitals game last night, a little girl tried to catch a puck and failed. One of the players noticed and what then happened is hilarious and adorable: http://bit.ly/2HCBrVp

 

Watch --> http://bit.ly/2HC7a8X

 

And because it's a dreary Monday and you deserve happy thoughts, here's one of my favorite videos: a beagle casually riding a scooter: http://bit.ly/2IXzzpw

 
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