Quantcast, Smaato release tools for IAB Framework, the Story of Data continues & Influ2’s person-based B2B ad platform

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Quantcast, Smaato release tools in support of the IAB Framework for GDPR   May 15, 2018 by Barry Levine Quantcast is offering sites the 'first widely available' consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps.

From MarTech Today

Australian privacy regulators examining Google's Android location-data collection May 15, 2018 by Greg Sterling An Oracle report accuses the company of improperly tracking user location without consent.

Unlocking higher marketing ROI with unified measurement: A step-by-step approach May 15, 2018 by Rex Briggs Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.

Outbrain adds IAS integration to proactively shield for brand safety May 15, 2018 by Barry Levine Compared to previous keyword-based reports that allowed the content to be shown anyway, the new partnership prevents marketers' content from displaying on objectionable pages.

The story of data: Where are we now? May 15, 2018 by Robin Kurzer Hyperlocal, across all channels, everywhere you are: We're currently knee-deep in the era of personalization

Facebook says it has suspended 200 apps for possible misuse of data May 15, 2018 by Amy Gesenhues During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps.

Influ2 launches what it calls the first person-based marketing B2B ad platform May 15, 2018 by Robin Kurzer The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers

From Marketing Land

Facebook expands its list of marketing partners, while limiting what view tags can do   May 15, 2018 by Amy Gesenhues After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions.

State of Digital Marketing Analytics in the Top 1000 Internet Retailers   May 15, 2018 by Digital Marketing Depot This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.

From Around The Web

3 benefits to merging your app and mobile web teams, Think with Google

Once a must-have, marketers sour on DMPs, Digiday

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News Alert: Premium hikes reignite the ObamaCare wars

View in your browser     Premium hikes reignite the ObamaCare wars The ObamaCare premium wars are back. The cost of health plans on the ObamaCare exchanges could jump in the coming weeks, some by double digits, inflaming the issue ahead of the midterm elections.  Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Our MarTech recap will make you want to come to Boston

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Stackie winners, the 2018 Martech Landscape, myths of consolidation, and more. Dear MarTech Enthusiast, It's been a few weeks since MarTech® wrapped on the West Coast, which means two things… One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It's time to get pumped for our next MarTech show! We're returning to Boston October 1-3 - registration is open and now is the best time to secure the lowest price on your pass. I curated some exceptional coverage from last month's show and packaged it up for your convenience. Explore the top takeaways - from broad themes to specific strategies - as well as the winners of the coveted Stackie Awards and the 2018 Marketing Technology Landscape (spoiler alert: it's really, really big). The myth of martech consolidation is dead. Now what? Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) 54 marketing stacks from The Stackies 2018: Marketing Tech Stack Awards 2018 Stackie Award winners: The most impactful martech stacks this year At this year's MarTech Conference, trust takes a starring role Jeremy Epstein paints a picture of post-blockchain marketing and advertising Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers Speakers at MarTech pull back the curtain on artificial intelligence All The MarTech Presentations! A big thank you to everyone who attended and contributed to our West Coast show. We couldn't have done it without you! MarTech returns to the East Coast! As I mentioned above, The MarTech Conference is coming to Boston October 1-3! If you're responsible for implementing marketing technology and operations that drive growth, profitability, and extraordinary customer experiences, don't miss this conference! You'll get vendor-agnostic insights delivered by expert speakers that will help you succeed in this software-powered marketing world. Connect with thousands of marketing technology experts who want to learn, share, and network. Register now for your All Access pass and pay just $1,595... $450 off on-site prices! You'll gain access to conference sessions, networking events, marketing technology vendors in the Expo Hall, hot meals, complimentary WiFi, and untold takeaways. - Scott Brinker, MarTech Program Chair and founder, chiefmartec.com P.S. Hungry for more? Tack on an extra day of learning with an immersive workshop. Register early. All four sold out ahead of San Jose!

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