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2018年5月22日星期二

SearchCap: Lighthouse 3.0, faceted navigation & awards

Featured story

May 22, 2018 by Barry Schwartz

Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google's tool for web developers.

From Search Engine Land

	The 2018 Search Engine Land Awards Shortlist
	May 22, 2018 by Search Engine Land Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.

	How much is too much? Faceted navigation and SEO
	May 22, 2018 by Eric Enge Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation pages.

	Ask the SMXpert: SEO markup and structured data
	May 22, 2018 by Debra Mastaler Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

	Six Google Shopping opportunities you may be overlooking
	May 22, 2018 by Sponsored Content: Adthena As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]

	Learn from the SMX Advanced family
	May 21, 2018 by Search Engine Land In order to be the best, you need to train with the best. Join us at Search Engine Land's SMX® Advanced June 11-13 in Seattle for the opportunity to do just that. SMX Advanced has sold out every year for the past 10 years, and we're on track to sell out in the three weeks […]

What is ad effectiveness, and how does it help your business?

May 22, 2018 by Digital Marketing Depot

Humor aside, Wanamaker wasn't joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points. But the price of assumption-driven marketing is high, and, even with a plethora of digital tools now at their disposal, marketers often don't have […]

From Marketing Land

	Quora launches native image ads globally
	May 22, 2018 by Ginny Marvin The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.

	Digital Advertising Alliance's new 'PoliticalAd' icon will identify online political ads that meet new guidelines
	May 22, 2018 by Amy Gesenhues The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply.

	Tips on leveraging personal name collisions in online reputation management
	May 22, 2018 by Chris Silver Smith Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.

	Becoming customer-centric: A tale of a NextGen MO organization
	May 21, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.

	Human-computer interaction and digital advertising
	May 21, 2018 by Peter Minnium Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.

Search News From Around The Web

Bing announces Partner of the Year Award winners, Bing Ads Blog

Domain migrations: watch out for the (internal) links!, Majestic Blog

Google Tests Explore Feature In Local Search Results, Sergey Alakov

Google Webmaster Tools -> Search Analytics & Other Navigation Updates, Raven Blog

Now on iOS: new vehicle icons to spice up your drive, Google Blog

Google Search Operators: The Complete List (42 Advanced Operators), ahrefs.com

Internal Linking Guide To Improve SEO & Help You Get Better Rankings, cognitiveseo.com

Giphy's Visibility Drops: Conspiracy or Consequence?, Elephate

Google: When to Choose Subdirectories vs Subdomains, The SEM Post

Opportunities Tab Comparison: AdWords vs Bing, PPC Hero

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Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data

Featured story

Digital Advertising Alliance's new 'PoliticalAd' icon will identify online political ads that meet new guidelines

May 22, 2018 by Amy Gesenhues

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply.

From Marketing Land

	Quora launches native image ads globally
	May 22, 2018 by Ginny Marvin The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.

	Tips on leveraging personal name collisions in online reputation management
	May 22, 2018 by Chris Silver Smith Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.

	Learn from the SMX Advanced family
	May 22, 2018 by Marketing Land In order to be the best, you need to train with the best. Join us at Search Engine Land's SMX® Advanced June 11-13 in Seattle for the opportunity to do just that. SMX Advanced has sold out every year for the past 10 years, and we're on track to sell out in the three weeks.

	Ask the SMXpert: SEO markup and structured data
	May 22, 2018 by Debra Mastaler Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

	Becoming customer-centric: A tale of a NextGen MO organization
	May 21, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.

	Human-computer interaction and digital advertising
	May 21, 2018 by Peter Minnium Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

	Adobe suits up for e-commerce competition with its purchase of Magento
	May 22, 2018 by Barry Levine The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others.

	3 management models that help streamline today's martech operations
	May 22, 2018 by Andy Betts Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.

	The story of data, Part 3: Who owns it?
	May 22, 2018 by Robin Kurzer Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's shared.

	Data controllers and data processors: The difference and why it matters in GDPR
	May 22, 2018 by Robin Kurzer As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the two key roles.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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Events | Advertise | Contact Us

Breaking News: No Dems invited to attend meeting on Russia docs

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No Dems invited to attend meeting on Russia docs

The White House announced top U.S. officials will brief lawmakers on Thursday about a confidential FBI source who has been a lightning rod for controversy in the Russia probe — but no Democrats are invited.

House Intelligence Committee Devin Nunes (R-Calif.) and Rep. Trey Gowdy (R-S.C.) will meet with FBI Director Christopher Wray, Director of National Intelligence Dan Coats and top Justice Department official Ed O'Callaghan, White House press secretary Sarah Huckabee Sanders told reporters.

White House chief of staff John Kelly helped broker the meeting but will not be there himself. No White House officials will be in attendance, according to Sanders.

Read the full story here