When your ad testing strategy is just plain wrong

When your ad testing strategy is just plain wrong   Oct 11, 2018 by Chris Sherman Rigorously testing your ads is a good thing... unless you're testing the wrong things and tweaking your campaigns based on flawed conclusions.

Do you still need a PPC tool with the new Google Ads? Oct 15, 2018 by Sponsored Content: Optmyzr Four ways a great PPC tool can turn you into a PPC rockstar

Native ad test in Google Discover feeds gets a new look Oct 12, 2018 by Ginny Marvin The ads reflect the new design of Google Discover, previously known as Google Feed.

Loose match types, bid-caching, and getting what you pay for in digital marketing Oct 12, 2018 by Andy Taylor When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes.

Some large search budgets are moving to Amazon, say agency executives Oct 10, 2018 by Ginny Marvin A small survey of agencies found some advertisers are making large moves to Amazon advertising.

Google to record some calls from ads for quality assurance Oct 9, 2018 by Ginny Marvin The program is aimed at bringing spam and fraud detection to call ads.

Manage your match types with this structure checker Google Ads script Oct 9, 2018 by Daniel Gilbert If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

Bing Ads Editor now supports in-market audiences Oct 8, 2018 by Ginny Marvin Manage in-market audience associations in bulk.

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SearchCap: Google Discover ads, YouTube engagement metric, PPC tools

Featured story

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30   Oct 15, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views.

From Search Engine Land

Last call! Secure your seat at SMX East now   Oct 15, 2018 by Search Engine Land Actionable SEO and SEM tactics that deliver amazing results: That's what you'll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates.

Do you still need a PPC tool with the new Google Ads?   Oct 15, 2018 by Sponsored Content: Optmyzr On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to create and launch pretty good campaigns. That's terrific.

Native ad test in Google Discover feeds gets a new look   Oct 12, 2018 by Ginny Marvin The ads reflect the new design of Google Discover, previously known as Google Feed.

From Marketing Land

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping   Oct 15, 2018 by Greg Sterling What's new and striking about this survey is the runaway gap between Amazon and everyone else.

Facebook opens Audience Network SDK beta program for developers, publishers   Oct 15, 2018 by Amy Gesenhues Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.

Analysts agree: E-commerce sales set to deliver robust holiday retail growth   Oct 15, 2018 by Robin Kurzer Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion.

Search News From Around The Web

All Google Assistant headphones now feature Translate, 9to5Google

Did Uber Steal Google's Intellectual Property?, The New Yorker

Google launches Motorbike Mode navigation in Kenya, first for Africa, Reuters

Google Local Search With People Also Search For Feature, Search Engine Roundtable

Google My Business Adds Clear Option To Attributes, Search Engine Roundtable

Google Shopping Tab: Google in talks with Flipkart, Paytm, other companies to launch its 'shopping' tab in India, The Economic Times

Google's 20th Anniversary Updates - How They'll Affect SEO, RankRanger

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Marketing Day: Holiday shopping on Amazon, Facebook Audience Network SDK, e-commerce forecasts

Featured story

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping   Oct 15, 2018 by Greg Sterling What's new and striking about this survey is the runaway gap between Amazon and everyone else.

From Marketing Land

Facebook opens Audience Network SDK beta program for developers, publishers   Oct 15, 2018 by Amy Gesenhues Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.

Analysts agree: E-commerce sales set to deliver robust holiday retail growth   Oct 15, 2018 by Robin Kurzer Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform   Oct 15, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data?

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us