A fresh look at in-app advertising, Social Sprout scores funding

Featured story

Sprout Social scores $40.5 million in latest round of funding   Dec 21, 2018 by Amy Gesenhues The latest round of funding from Goldman Sachs brings Sprout Social's total capital to $103.5 million.

From MarTech Today

In-app advertising has come a long way: Here's why you should use it   Dec 21, 2018 by Yoni Argaman New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.

From Marketing Land

Initiative CEO calls out Facebook, says he's advising clients to pull ads   Dec 21, 2018 by Amy Gesenhues Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.

Why first party data should be your first priority   Dec 21, 2018 by Mark Grether Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.

From Around the Web

Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV, Ad Exchanger

Synthio Announces New Integration with Marketo to Cleanse and Enrich B2B Marketing Data, Cision

The State of the Podcast Universe Report, Voxnest

What Collaboration Will Look Like in 2019, CMS Wire

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