Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption

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Why one marketer thinks smart speakers have their work cut out for them   Dec 20, 2018 by Greg Sterling Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.

From Marketing Land

7 inspiring email templates   Dec 20, 2018 by Digital Marketing Depot Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers.

3 ways customer data drives more impactful brand experiences   Dec 20, 2018 by Mike Sands Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to leverage.

Facebook on NYT data sharing report: We did nothing wrong   Dec 19, 2018 by Chris Sherman After today's publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook's internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were portrayed.

Two years on, mixed reports on AMP adoption   Dec 19, 2018 by Chris Sherman The open source project that enables Web pages and ads to load nearly instantly is being adopted at a slower pace than advocates expected.

AI in action   Dec 10, 2018 by Sponsored Content: Provided By IBM With Insider Studios 4 ways any company can use Watson Marketing.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

DoubleVerify launches third-party measurement for Facebook Stories video ads   Dec 20, 2018 by Robin Kurzer The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic (SIVT).

Merkle launches bidding platform tailored for Amazon sponsored brand ads   Dec 20, 2018 by Ginny Marvin The proprietary platform was developed to meet growing demand for bidding at scale.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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