Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data

Featured story

Initiative CEO calls out Facebook, says he's advising clients to pull ads   Dec 21, 2018 by Amy Gesenhues Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.

From Marketing Land

In-app advertising has come a long way: Here's why you should use it   Dec 21, 2018 by Yoni Argaman New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.

Why first party data should be your first priority   Dec 21, 2018 by Mark Grether Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.

Back to Basics: Maximize your YouTube advertising   Dec 21, 2018 by Bruce Budkofsky YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered.

From Martech today

Sprout Social scores $40.5 million in latest round of funding   Dec 21, 2018 by Amy Gesenhues The latest round of funding from Goldman Sachs brings Sprout Social's total capital to $103.5 million.

In-app advertising has come a long way: Here's why you should use it   Dec 21, 2018 by Yoni Argaman New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.

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