Branch launches cross-channel cohort analysis, your sales team’s recommendations, more

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Branch launches cross-channel cohort analysis for app marketers   Dec 13, 2018 by Barry Levine The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods.

From MarTech Today

Agenda alert: Adobe is keynoting at MarTech!   Dec 14, 2018 by Scott Brinker Connect with Adobe and the rest of your martech tribe April 3-5, 2019 in San Jose.

How likely is your sales team to recommend you to a friend or colleague?   Dec 13, 2018 by Leela Srinivasan If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value for our customers.

From Marketing Land

YouTube sunsetting call-to-action overlays in favor of new ad extension   Dec 13, 2018 by Ginny Marvin The call-to-action ad extension will be available for TrueView in-stream ads to start.

Agenda alert: Adobe is keynoting at MarTech!   Dec 13, 2018 by Scott Brinker We're excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose.

From Around The Web

How to achieve 'consumer-first martech' – and how the marketing clouds don't quite stack up, Marketing Tech

What CEOs Need To Know About The Ongoing Marketing Tech Debate, Chief Executive

Alexa researchers' AI training technique improves speech recognition up to 15%, VentureBeat

The Digital Workplace Hub: The Next Wave in Collaboration, CMSWire

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