Bridging the gap between IT and marketing, agencies looking to win over new CMOs, more

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Bridging the gap between IT and marketing to improve martech collaborations   Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.

From MarTech Today

All the ABM metrics to measure for your quarterly reporting   Dec 17, 2018 by Sponsored Content: Terminus The traditional demand funnel doesn't cut it for account-based marketing — so report on these KPIs instead.

From Marketing Land

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates   Dec 17, 2018 by Amy Gesenhues Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.

From Around The Web

How brands can troll rivals with geoconquesting for Whopper-like impact, Mobile Marketer

The Marketing Technologist: A Superhero and Agent of Change, CMS Wire

Augmented and Virtual Reality Will Both Become Immensely Important This Holiday Season – Adweek, www.adweek.com

Marketers Learn to Work With the Machines - WSJ, www.wsj.com

Moving Beyond UA Requires A User-Centric Approach To Data Management | AdExchanger, adexchanger.com

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