Firefly’s mobile device-like targeting to ads on cars, Marketo’s new entry-level certification & more

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Firefly adds mobile device-like targeting to ads on car rooftops   Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers' specific paths, with a granularity down to a city block.

From MarTech Today

Marketo announces new entry-level certification for marketers   Dec 6, 2018 by Barry Levine The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.

From Marketing Land

The new best practices for digital brand storytelling   Dec 6, 2018 by Julian Baring People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations.

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