Gravy’s ‘location data forensics,’ advertisers react to NYT Facebook story, why multi-store brands should stay local

Featured story

Merkle launches bidding platform tailored for Amazon sponsored brand ads   Dec 20, 2018 by Ginny Marvin The proprietary platform was developed to meet growing demand for bidding at scale.

From MarTech Today

Gravy's 'location data forensics' seeks to identify, minimize fraud in programmatic bidstreams   Dec 19, 2018 by Greg Sterling Up to 80 percent of bidstream location data found to be either 'fraudulent or suspicious.'

From Marketing Land

Why every multi-store brand needs a 'localized social marketing' strategy   Dec 19, 2018 by Greg Sterling 70% of social brand engagement on Facebook is happening on local Pages.

NYT report on Facebook's data deals won't sway advertisers, say media buyers   Dec 19, 2018 by Ginny Marvin Advertisers remain focused on performance, and so far it's holding.

From Around The Web

Are AR And VR (Finally) On The Cusp Of Going Mainstream?, Forbes

Blippar, a Pioneer of Augmented Reality, Is Going Out of Business, Adweek

Investors Talk Next Steps for the Digital Experience and Martech Spaces, CMS Wire

Is that funny? Microsoft develops AI that can assess comedy, Digital Journal

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