Human versus machine intelligence, how to vaccinate your data, more

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IAB's in-app ad viewability and measurement SDK hits 2 billion devices   Dec 12, 2018 by Robin Kurzer The OM SDK has achieved adoption by 17 companies.

From MarTech Today

Human vs machine intelligence: how to win when 'duplicate' content is unique   Dec 11, 2018 by Sponsored Content: OnCrawl As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It's common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans […]

From Marketing Land

What email marketers should know about Alexa's latest feature   Dec 11, 2018 by Greg Sterling If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.

Hulu launches new private marketplace for its OTT ad inventory   Dec 11, 2018 by Ginny Marvin The new programmatic marketplace will launch at the start of the new year.

How to vaccinate your data from potential exposure   Dec 11, 2018 by Adam Corey Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.

From Around The Web

Amazon to charge third-party sellers for safety violations, Retail Dive

Facebook Launches Verification for Individual Developers, Facebook for Developers

Machine learning – the stepping stones to marketing success, Innovation Enterprise

Microsoft Is Moving To A Chrome Browser...And Other Small Business Tech News This Week, Forbes.com

Samsung Preps Blockchain Entry With KeyStore, Core & Key Box, Android News

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