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2018年12月19日 星期三

IAB Tech Lab’s podcast measurement compliance, Amazon says no to Alexa ads, IBM touts Director of Marketing Data role

 


 
Featured story
 

IBM points to Director of Marketing Data as 'hottest new role'

 

Dec 18, 2018 by Barry Levine

With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

 
From MarTech Today
 
IAB Tech Lab rolls out podcast measurement compliance certification program
  Dec 18, 2018 by Robin Kurzer

NPR, Rawvoice/Blubrry are the first to gain certification.

 
Amazon VP reaffirms: 'No plans' for ads on Alexa devices
  Dec 18, 2018 by Barry Levine

At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.

 
How identity resolution can help marketers understand the person behind the data
  Dec 18, 2018 by Digital Marketing Depot

For decades, consumer data has been seen by marketers as a "magic bullet" for understanding customers — the more data, it seemed, the better. For the marketers, understanding the person behind the data pays off big-time. Today's consumers want to do business with companies who can demonstrate that they understand them and accurately personalize communications […]

From Marketing Land
 
Get started with marketing automation–learn the terms you need to know
  Dec 18, 2018 by Digital Marketing Depot

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it's time to get familiar with some basic automated marketing and sales concepts.

 
Why smarter SSPs would be a boon to publishers and advertisers
  Dec 18, 2018 by Keith Petri

Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.


 
 

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