For decades, consumer data has been seen by marketers as a "magic bullet" for understanding customers — the more data, it seemed, the better. For the marketers, understanding the person behind the data pays off big-time. Today's consumers want to do business with companies who can demonstrate that they understand them and accurately personalize communications […]
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it's time to get familiar with some basic automated marketing and sales concepts.
If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!
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