IAB Text Lab’s revised ads.txt for apps, a blended ABM, LinkedIn’s new privacy setting

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IAB Tech Lab issues revised ads.txt for apps   Nov 30, 2018 by Barry Levine The spec for app-ads.txt brings ad inventory verification to apps.

From MarTech Today

The MarTech Minute: Sublimes' new mobile ad units, emotion measurement from MetrixLab, lots of exec moves   Nov 30, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

Wanted: Nominations for this year's 'Naughty & Nice' list   Nov 30, 2018 by Barry Levine Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they've done in 2018?

How to make a blended ABM approach a reality   Nov 30, 2018 by Jessica Fewless Here are some practical tips to help marketers confidently transition to the right blended ABM strategy.

From Marketing Land

Facebook confirms searches performed off the platform do not influence Facebook search results   Nov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works.

Chevron storytelling uses purposeful immersive experiences to engage stakeholders   Nov 30, 2018 by Lisa Peyton While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.

LinkedIn's new privacy setting prohibits marketers from exporting emails   Nov 30, 2018 by Amy Gesenhues A new privacy setting allows users to keep their email address from being downloaded.

From Around The Web

Microsoft Is Worth as Much as Apple. How Did That Happen?, New York Times

What Is Customer Experience Management?, CMS Wire

The Fourth Industrial Revolution Built On Blockchain And Advanced With AI, Forbes

Is The IAB's Consent Framework In Trouble?, Ad Exchanger

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