ivox’ visual journey maps, HubSpot focuses on being a platform, IAB’s in-app ad SDK hits two billion devices

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HubSpot: We're now focusing on being a platform vendor   Dec 12, 2018 by Barry Levine Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs

From MarTech Today

Jivox adds visual journey maps, site content to its resume   Dec 12, 2018 by Barry Levine Marketers can use the tools to coordinate site and email messages around ad campaigns.

How to compete in an omni-channel world   Dec 12, 2018 by Digital Marketing Depot Life isn't fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social communications — gets compared to companies with a lot more resources than you may have. And these comparisons can feel unfair. But here's the good news: creating an omni-channel customer experience is not […]

IAB's in-app ad viewability and measurement SDK hits 2 billion devices   Dec 12, 2018 by Robin Kurzer The OM SDK has achieved adoption by 17 companies.

Using intent data for B2B pipeline acceleration   Dec 12, 2018 by John Steinert Here are 5 ways to turn ABM into a 'cosmic slingshot' for sales.

From Marketing Land

Data orchestration – learn how it works and why it can help you do more with your data   Dec 12, 2018 by Digital Marketing Depot The modern digital landscape is a complicated one. Whether it's the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike.

Here's your exclusive insider look of SMX West   Dec 12, 2018 by Chris Sherman TL;DR: Here's my epic 3,000-word preview of all the sessions, speakers and networking you'll experience at SMX West. Read a little or read it all. Then register by 11:59 p.m. Saturday, December 22 and save big with Early Bird rates. Search Engine Land's SMX® West, the go-to event for search marketers, returns to San Jose January 30-31.

From Around The Web

How Natural Language Generation Improves Personalization and Drives Sales, Multichannel Merchant

The Real Impact Of Data Breaches, AdExchanger

Customer Data Platforms Best Practices and Challenges, www.cmswire.com

Eye Tracking AR Glasses Market to Set Phenomenal Growth from 2018 to 2023: Key Players Lumus, Magic Leap, Metaio GmbH, Optinvent SA | Tribune Updates, tribuneupdates.com

Google kills Allo, its AI-powered messaging app, www.fastcompany.com

How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing, www.cmswire.com

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