The paid media marketing landmdaye has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity.
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here's how you can uplift your CRO activity.
Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data.
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