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2018年12月13日 星期四

Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more

 


 
Featured story
 

Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop

 

Dec 13, 2018 by Amy Gesenhues

Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform.

 
From Marketing Land
YouTube sunsetting call-to-action overlays in favor of new ad extension
Dec 13, 2018 by Ginny Marvin

The call-to-action ad extension will be available for TrueView in-stream ads to start.

Agenda alert: Adobe is keynoting at MarTech!
Dec 13, 2018 by Scott Brinker

Connect with Adobe and the rest of your martech tribe April 3-5, 2019 in San Jose.

How effective acquisition strategies can drive growth
Dec 13, 2018 by Inbal Lavi

A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
Branch launches cross-channel cohort analysis for app marketers
Dec 13, 2018 by Barry Levine

The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods.

How likely is your sales team to recommend you to a friend or colleague?
Dec 13, 2018 by Leela Srinivasan

If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value for our customers.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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