Marketing Day: Media buyers react to NYT Facebook report, localized social marketing, more

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NYT report on Facebook's data deals won't sway advertisers, say media buyers   Dec 19, 2018 by Ginny Marvin Advertisers remain focused on performance, and so far it's holding.

From Marketing Land

Why every multi-store brand needs a 'localized social marketing' strategy   Dec 19, 2018 by Greg Sterling 70% of social brand engagement on Facebook is happening on local Pages.

Successful marketing teams tackle this challenge   Dec 19, 2018 by Scott Brinker Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That's why you should bring your entire team to MarTech®, April 3-5 in San Jose.

Facebook's 'Clear History' feature delayed until spring 2019   Dec 19, 2018 by Amy Gesenhues Users will be able to disassociate browsing history from their accounts, which may have implications for retargeting on the platform.

Oath to become Verizon Media Group as telecom doubles down on umbrella brand   Dec 19, 2018 by Amy Gesenhues Since the its inception a year and a half ago, Oath's has failed to compete with the likes of Google and Facebook in the digital ad space.

Study finds 61 percent of electronics reviews on Amazon are 'fake'   Dec 19, 2018 by Greg Sterling The problem appears much larger than most consumers realize and presents a huge challenge for honest sellers.

Data ownership is shifting so enterprises are stepping up their tech game   Dec 19, 2018 by Julian Baring Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019.

3 prospecting features for Google Display campaigns   Dec 18, 2018 by Ginny Marvin These relatively new features are aimed at reaching new customers with Display campaigns.

Amazon VP reaffirms: 'No plans' for ads on Alexa devices   Dec 18, 2018 by Barry Levine At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.

IBM points to Director of Marketing Data as 'hottest new role'   Dec 18, 2018 by Barry Levine With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Gravy's 'location data forensics' seeks to identify, minimize fraud in programmatic bidstreams   Dec 19, 2018 by Greg Sterling Up to 80 percent of bidstream location data found to be either 'fraudulent or suspicious.'

For more marketing news from around the web, check out the full Marketing Day article on our site.

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