Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

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Grammarly tops YouTube's TrueView for Action 2018 leaderboard   Dec 7, 2018 by Amy Gesenhues The ranking algorithm factored total reach, clicks and engagement for the direct response ads.

From Marketing Land

Facebook missteps highlight what happens when you can't trust platform metrics   Dec 7, 2018 by Amy Gesenhues Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results.

Get your sneak peek at the MarTech agenda   Dec 7, 2018 by Scott Brinker Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San Jose for proven strategies from real-world experts. Here's a sneak peek.

Repair your reputation: Displace mugshots with your family photo album   Dec 7, 2018 by Chris Silver Smith You have the tools to suppress your own mugshots in search engines' results by publishing a bunch of images associated with your name. Here's how.

Firefly adds mobile device-like targeting to ads on car rooftops   Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers' specific paths, with a granularity down to a city block.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more   Dec 7, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel   Dec 7, 2018 by Barry Levine Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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