Marketo certification, Building marketing ops out of chaos, Chrome browser polices ‘abusive’ sites

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Marketo announces new entry-level certification for marketers   Dec 6, 2018 by Barry Levine The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.

From MarTech Today

Google now allows its Chrome browser to remove all ads from 'abusive' sites   Dec 6, 2018 by Barry Levine Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.

How to build a marketing operations organization out of chaos   Dec 5, 2018 by Debbie Qaqish Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track.

How to choose a customer data platform   Dec 5, 2018 by Digital Marketing Depot What's a customer data platform (CDP) and why do you need one?

From Marketing Land

Google now allows its Chrome browser to remove all ads from 'abusive' sites   Dec 5, 2018 by Barry Levine Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.

The best way to understand omnichannel is to work backward   Dec 5, 2018 by Lewis Gersh Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it's because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology.

Here's why Nike's Colin Kaepernick gamble wouldn't work for Under Armour   Dec 5, 2018 by Matt Crush Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a bold move.

From Around The Web

A Walk Behind The Waterfall: The Sudden Interest In The Publisher Ad Stack, AdExchanger

What Traits and Skills Do Martech Leaders Need to Succeed?, CMS Wire

How e-commerce platforms are changing, www.digitalcommerce360.com

On CRM: How Salesforce Wants To End Spam, www.forbes.com

Report: Most Consumers View AR Ads Favorably, Share With Friends | AList, www.alistdaily.com

Salesforce brings IoT data to field service workers | ZDNet, www.zdnet.com

VR Headset Market Rebounds as Standalone Products Gain Traction While AR Headset Market Also Saw Positive Movement, According to IDC, www.apnews.com

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