Out-of-home inventory becomes just another channel, why virtual assistants are not ‘one size fits all’, more

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel   Dec 7, 2018 by Barry Levine Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

From MarTech Today

The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more   Dec 7, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Why virtual assistants are not 'one size fits all'   Dec 7, 2018 by Jane Price It's important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are some ways to do just that.

From Marketing Land

Get your sneak peek at the MarTech agenda   Dec 7, 2018 by Scott Brinker Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San Jose for proven strategies from real-world experts. Here's a sneak peek.

From Around The Web

FB QVC? Facebook tries Live video shopping, TechCrunch

The Twelve Days of MarTech, Chief Marketing Technologist

1 billion AR/VR ad impressions: What we've learned | VentureBeat, venturebeat.com

Could GDPR Consent String Fraud Bring Down the Whole Ad Tech Ecosystem? - CPO Magazine, www.cpomagazine.com

How AI Can Help Content Marketing Drive Business, techspective.net

Re:Invent Shows Amazon Is Accelerating Its Efforts in AI, www.cmswire.com

Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?, www.skyword.com

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