SearchCap: Google Ads exact match name and brands in search

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Exact match? Our contest to rename it for Google is sealed with an -ish   Dec 12, 2018 by Ginny Marvin Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company's not-so-exact match.

From Search Engine Land

Protect your brand in search   Dec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in […]

Here's your exclusive insider look of SMX West   Dec 11, 2018 by Chris Sherman Here's your exclusive insider look of SMX West

From Marketing Land

Groupon voted top YouTube's 6-second bumper ad of the year   Dec 12, 2018 by Amy Gesenhues The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six seconds.

Data orchestration – learn how it works and why it can help you do more with your data   Dec 12, 2018 by Digital Marketing Depot The modern digital landscape is a complicated one. Whether it's the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike.

Why some marketers say Cyber Week is just too long   Dec 12, 2018 by Robin Kurzer Here's how email marketers can sidestep the perils of a too-long holiday promotional period.

Why content marketers don't want instant gratification   Dec 12, 2018 by Henry Bruce When marketers set realistic expectations, they're in a better spot to succeed long term.

Search News From Around The Web

The Awesome List: Best WordPress SEO Plugins, BruceClay.com

Bing Says Machine Learning Leads To More Human Like Ranking In Search, Search Engine Roundtable

cognitiveSEO Launches The Website Audit Tool That Fixes Your Site, cognitiveSEO

Google News Publishers Continue To Complain About Indexing/Ranking Issues, Search Engine Roundtable

Google relents and transfers Duck.com to DuckDuckGo, The Verge

Google's AI Guru Wants Computers to Think More Like Brains, Wired

Great work around the globe, Google Partners Blog

How Many Times Should You Exact Match the Keyphrase?, SuccessWorks

Some changes to our service model in Europe, Google Blog

The Year in Search 2018, Google Blog

Tip: Google teaches you how to pronounce a word slowly and in different accents, Android Police

Why Local Businesses Will Need Websites More than Ever in 2019, Moz

Year in Search: Movies, TV, music and sports we searched for in 2018, Google Blog

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