SearchCap: Google hack removal, Allo goes goodbye, responsive search ads

Featured story

Google rolling out more features for responsive search ads, adding 10 languages   Dec 6, 2018 by Ginny Marvin New tools in the web interface are designed to make creating RSAs easier.

From Search Engine Land

Missed opportunities: Here's a checklist to stay on track   Dec 6, 2018 by Mona Elesseily Companies of all sizes make similar mistakes and these common ones can be avoided when you're paying attention to the details.

Google shutting down Allo, where Google Assistant made its debut   Dec 6, 2018 by Greg Sterling The company is investing in Duo and Android Messages, where it says it's seeing consumer traction.

What we learned when Google deindexed our site for a day   Dec 6, 2018 by Barry Schwartz What can you do if you get deindexed by Google? These are lessons we learned.

From Marketing Land

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend   Dec 6, 2018 by Robin Kurzer What marketers can learn from the downsides of a record-breaking holiday sales weekend.

The new best practices for digital brand storytelling   Dec 6, 2018 by Julian Baring People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations.

Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments   Dec 5, 2018 by Amy Gesenhues Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime Day.

Search News From Around The Web

2/3rds Of SEOs Think Google Shouldn't Delist A Hacked Site, Search Engine Roundtable

Google Images Best Practices Guide Updated?, Search Engine Roundtable

Proposed copyright rules: bad for small publishers, European consumers and online services, Google Blog

Reducing gender bias in Google Translate, Google Blog

The Guide to Building Linked Unstructured Citations for Local SEO, Moz

You have to know the past to understand the present - Case Study Patient.co.uk, SISTRIX

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