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2018年12月11日 星期二

SearchCap: Google Lens for iOS, Facebook search ads, eCommerce SEO

 


 
Featured story
 

Google Lens goes live for search on iOS: We tested it out

 

Dec 11, 2018 by Greg Sterling

Now that Lens is no longer buried in Google Photos we'll see more rapid adoption of visual search.

 
From Search Engine Land
 
Facebook starts testing ads in search results
  Dec 11, 2018 by Amy Gesenhues

The test inventory will be available in Facebook and Marketplace search results.

 
How 3 SEO strategies built today's eCommerce giants
  Dec 11, 2018 by Manish Dudharejia

Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities.

 
Human vs machine intelligence: how to win when 'duplicate' content is unique
  Dec 11, 2018 by Sponsored Content: OnCrawl

As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It's common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans […]

From Marketing Land
 
What email marketers should know about Alexa's latest feature
  Dec 11, 2018 by Greg Sterling

If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.

 
Hulu launches new private marketplace for its OTT ad inventory
  Dec 11, 2018 by Ginny Marvin

The new programmatic marketplace will launch at the start of the new year.

 
Product pages are the new packaging: Think beyond lower prices to win online
  Dec 11, 2018 by Andrew Waber

Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales.

 
Marketers say Time Well Spent movement isn't influencing social media plans
  Dec 11, 2018 by Amy Gesenhues

Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned.

 
How to vaccinate your data from potential exposure
  Dec 11, 2018 by Adam Corey

Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.


 
 

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