SearchCap: Google mobile first indexing rolling, YouTube ads, Google Home for local

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Google's mobile-first indexing now powers over half of Google's search results   Dec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative.

From Search Engine Land

3 prospecting features for Google Display campaigns   Dec 19, 2018 by Ginny Marvin These relatively new features are aimed at reaching new customers with Display campaigns.

YouTube ad campaigns target 'TV screens' by default, coming to AdWords API in Jan.   Dec 19, 2018 by Ginny Marvin For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well.

How a physician review site recovered from Google's 'medic' update   Dec 19, 2018 by Christos Managoudis A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.

Will Google Home Hub ever become a useful local search tool?   Dec 18, 2018 by Greg Sterling Just a few modest improvements would make Home and Home Hub more effective for local search.

From Marketing Land

Why every multi-store brand needs a 'localized social marketing' strategy   Dec 19, 2018 by Greg Sterling 70% of social brand engagement on Facebook is happening on local Pages.

Successful marketing teams tackle this challenge   Dec 19, 2018 by Scott Brinker Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That's why you should bring your entire team to MarTech®, April 3-5 in San Jose.

Facebook's 'Clear History' feature delayed until spring 2019   Dec 19, 2018 by Amy Gesenhues Users will be able to disassociate browsing history from their accounts, which may have implications for retargeting on the platform.

NYT report on Facebook's data deals won't sway advertisers, say media buyers   Dec 19, 2018 by Ginny Marvin Advertisers remain focused on performance, and so far it's holding.

Oath to become Verizon Media Group as telecom doubles down on umbrella brand   Dec 19, 2018 by Amy Gesenhues Since the its inception a year and a half ago, Oath's has failed to compete with the likes of Google and Facebook in the digital ad space.

Study finds 61 percent of electronics reviews on Amazon are 'fake'   Dec 19, 2018 by Greg Sterling The problem appears much larger than most consumers realize and presents a huge challenge for honest sellers.

Data ownership is shifting so enterprises are stepping up their tech game   Dec 19, 2018 by Julian Baring Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019.

3 prospecting features for Google Display campaigns   Dec 18, 2018 by Ginny Marvin These relatively new features are aimed at reaching new customers with Display campaigns.

Amazon VP reaffirms: 'No plans' for ads on Alexa devices   Dec 18, 2018 by Barry Levine At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.

IBM points to Director of Marketing Data as 'hottest new role'   Dec 18, 2018 by Barry Levine With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

Search News From Around The Web

Google Keeps Yelp, Consumer Watchdog Out of EU Court Appeal, Bloomberg

10 Tips For Building A Business Case As an In-House SEO, Conductor

2018: The Year in Data Studio Community Connectors, Google Blog

Analyzing Search Engine Results Pages on a Large Scale using Python, SEM Rush

Go Home Alone Again with the Google Assistant—ya filthy animal, Google Blog

Google is testing a new search cards UI for movies, music, books, personalities, and more, Android Police

Merkle Releases Automated Bidding for Amazon Sponsored Brands as the Format Continues to Grow, Merkle

Most SEOs Don't Offer Guaranteed Success, Search Engine Roundtable

Still Having Google News Indexing & Ranking Issues? Then Start A New Thread, Search Engine Roundtable

The era of the camera: Google Lens, one year in, Google Blog

Unleash your creativity, Google Partners Blog

Useful changes to your Share of Voice columns, Bing Ads Blog

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