SearchCap: Google Posts traffic changes, Google China, ABM metrics

Featured story

Report: Google's Chinese search project 'Dragonfly' ends (for now)   Dec 17, 2018 by Greg Sterling A combination of internal and external pressure has apparently prevented the project from going forward.

From Search Engine Land

Google Posts decline in traffic leave many to wonder if strategy is worth the time   Dec 17, 2018 by Joy Hawkins After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact.

SMX West Early Bird rates expire Saturday – book now!   Dec 17, 2018 by Search Engine Land Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity and you'll pay more next week for the exact same ticket. What are you waiting for? Register now and join us January 30-31, 2019 in San Jose!

All the ABM metrics to measure for your quarterly reporting   Dec 17, 2018 by Sponsored Content: Terminus You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It's once again time to distill three months' worth of marketing into one quarterly report. But this time, something is different. You've been working with your sales team on a list of target accounts, and […]

From Marketing Land

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates Dec 17, 2018 by Amy Gesenhues Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.

How marketing and sales alignment can better drive the buyer journey Dec 17, 2018 by Keith Richey Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization.

YouTube crowns Amazon with top ad, OMD as top media agency of 2018 Dec 17, 2018 by Amy Gesenhues YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention.

Bridging the gap between IT and marketing to improve martech collaborations Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.

5 techniques to make free shipping pay off in the holiday season and beyond Dec 17, 2018 by Mike Farrell Rethink your free shipping offers to better align with larger business goals.

Search News From Around The Web

AdWords API v201802 sunset reminder, Google Ads Developer Blog

For the holidays and beyond, your travel planning guide is here, Google Blog

Google Hudson Square: our expanded New York campus, Google Blog

Google Search Algorithm Update Over December 15th Weekend, Search Engine Roundtable

Google Testing Expandable More People Carousel, Search Engine Roundtable

Google Webmaster Hangout Notes: December 14th 2018, DeepCrawl

Russian interference in Trump's election – report prepared for US Senate, 9to5Google

The Chrome User Experience Report: Retain More Users, Stone Temple

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us