SearchCap: Google related searches, YouTube call to actions, Conductor Actions

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Conductor Actions turns search, SEO data into 'voice of the customer' intelligence   Dec 13, 2018 by Greg Sterling The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it.

From Search Engine Land

Google updates related searches to show image thumbnails, featured snippet-style results   Dec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google's mobile results.

YouTube sunsetting call-to-action overlays in favor of new ad extension   Dec 13, 2018 by Ginny Marvin The call-to-action ad extension will be available for TrueView in-stream ads to start.

New ways to approach SEO in 2019: Accountability and customer experiences   Dec 13, 2018 by Jim Yu Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.

From Marketing Land

Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop Dec 13, 2018 by Amy Gesenhues Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform.

Agenda alert: Adobe is keynoting at MarTech! Dec 13, 2018 by Scott Brinker Connect with Adobe and the rest of your martech tribe April 3-5, 2019 in San Jose.

How effective acquisition strategies can drive growth Dec 13, 2018 by Inbal Lavi A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners.

Search News From Around The Web

Google Rolls Out Image Icons In Related Searches, Search Engine Roundtable

Google Rolls Out Overlays for Hotel Highlight Icons, Sergey Alakov

Inside Brazil's National Museum on Google Arts & Culture, Google Blog

Make your shopping easier and simpler with our new Google Shopping search experience, Official Google India Blog

Say "G'day" and "Cheerio" to new accents for your Google Assistant, Google Blog

Small Chatter Around A Google Search Algorithm Update This Week, Search Engine Roundtable

Technical SEO Roundup November 2018, Merj

Why Ranking Above The Fold Matters More Than Ever - Experts Respond, RankRanger

E-commerce SEO: guide on when to create and optimise new categories pages, Distilled

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